QUALITY
It might sound obvious but the better the quality of artwork the better we can serve you. Quality artwork supplied in the appropriate format reduces the need for intervention by our graphic team, thus improving response time and reproduction fidelity.
FORMATS
Digital; Almost any format can be opened and used: .pdf, .tiff, .eps, .ai, .psd, .bmp, .jpg, .dmx, .gif, .png etc. Consideration should be given to the most appropriate format.
Logos are often better processed using vector based applications such as Adobe Illustrator and can be saved & transmitted as Adobe native files (.ai), encapsulated postscript files (.eps or .epsf) or Adobe Acrobat (.pdf). For faithful reproduction of text, all fonts should be converted to outline before submission.
Photographic (or “contone”) imagery may be processed using Adobe Photoshop or a similar photo processing application and may be submitted as Photoshop native (.psd), encapsulated postscript (.eps or .epsf), Tagged image file format (.tif or .tiff) Adobe Acrobat (.pdf), Jpeg (.jpg), bitmap (.bmp).
Images should be at least 900 pixels in diameter (i.e. 3inches diameter at 300dpi) and graphic compression should be kept to a minimum (this does not include file compression such as stuffIt or zip compression which does not affect the image quality).
If your artwork doesn’t conform these preferences, don’t worry, we will accept artwork in almost any format. If it’s all too confusing, feel free to call and discuss with any member of our gobo team.
Paper; (or slide); original artwork or photography should be no larger than A4. It is best for photographic or shaded imagery. If supplying original artwork please indicate if you want it returned — DHA | Rosco can accept no responsibility for loss or damage of originals in the post.
Fax; if your artwork is simple, purely black and white, you must have it tomorrow and you only have access to ‘fax, we can do that as well. But be aware this is the least accurate method of transmission and should only be used as a last resort.
ARTWORK PREPARATION GUIDELINES
Background; gobo projection works best when projecting images “out of black”, that is, the image should be projected rather than the background. Thus whilst most graphics are produced for printing on paper (on white), projected artwork is optimal when produced on a black (opaque) background. For most artwork this is not problematic but consideration should be given to how drop-shadows should be used – bright shadows can look odd.
Size v Resolution; the smaller the gobo the lower the effective resolution.
A small gobo might have an image diameter of as little as 15mm — at 3556 dots per inch, this would equate to around 2100 “dots” in diameter.
A large format gobo such as a “B” size can have an image area of 64mm in diameter which would achieve a diameter of 8960 dots.
If each gobo was used to project a one metre image it is clear that the effective resolution of the larger gobo would be much greater. So the quality of the artwork should be measured against the size of the gobo: The smaller the gobo the simpler the image should be.
PROOFS
DHA | Rosco are always happy, if requested, to supply proof artwork for customer approval. This can be via ‘fax or email (as an Adobe Acrobat .pdf file). It is recommended that you take advantage of this service to ensure problems can be overcome before you are at the venue and it’s too late! |
